Tag: cardboard and corrugated

Food Packaging for Nougats 

William McCarthy

If you’re someone who wishes to gift different goodies to friends or business partners, or even your family and distant relatives, you definitely want to make sure that you offer food with good packaging.

Nougats are a great dessert that people can enjoy, and if you’ve thought about doing this, you want to make sure that you offer a unique holiday packaging. Even if it’s just a sleeve or box that’s special, you can add it there, without too many different changes to the orders or quantities.

You can get a lot of different types of packaging options. Probably one of the most common is the one that everyone’s seen their grandparents have. There’s the little bowl that’s silver, and then, with a doily sitting right under it, a bunch of nougats or other types of candies that are there.

While the candies themselves stand the test of time, the packaging does change. One of the most popular is the rollover lid box that’s hinged, and it’s great for offering a great, inviting sort of means to the products. This is something that’s great for convincing just about anyone that hey, these candies are great.

Another fun one to get for these is what’s called a gable top box, and this is one that’s great for nougats especially. It’s cool too because you can add photographic images, with different color gradients for the background that’s there. Adding the strap that’s integrated near the bottom does offer a highlight to the taste, and that, along with the logo that’s put on there in different colors, really completes the look. It offers a look that’s simple, elegant, but isn’t considered minimalist.  This is something that’s good too in order to shout from the store shelf that people should get this, so it’ll help with packaging sales too. 

Another one for those selling nougats in stores is a display box. This is one that’s basic and also usually is pretty simple for people to understand.  They’re usually confined to a flap that’s in the upper area, with different references within the main body. The bottom half of it is also convenient too for the sole purpose of picking up and having the product. Again, while simple, it’s enough to convince others that this product is so worth it.

If you’re trying to make a package that does house candies that are different in sizes, then you’ll want to consider a sleeve that’s capable of getting the eye of the consumer’s, and also giving different indications of the brand and product, along with information displayed such as the ingredients that are used, different nutritional information and values. The graphics are simple, but they’re lively, since most of this does focus there, and the colors are both usual, and vivid too. This is good for small items such as nougats, but also snacks and biscuits that you can enjoy too.

Finally, if you’re trying to bring out the real fancy nougats, then you want to get a double walled tray for this. This is one that’s great since it doesn’t need to have a lid on, since the nougats get put in plastic wrapping. This is great because it protects the items that are there, makes them important, and also frames just how pretty the ingredients are.  The artwork does disappear, but it does offer a nice, refreshing touch.

In general, giving the proper casing for nougats is important, and with this casing, you’ll be able to, with this, create a splash and a bunch of different effects that you wish to create. 

Guide to Corrugated Boxes 

William McCarthy

Corrugated boxes are some of the most common types of packaging. We hear a lot about cardboard though, and you may wonder if that’s the only kind of packaging. It’s not.  There are other variants, but they get confused, simply because of the sheer amount of products that are out there to use. 

There are so many facets to corrugated boxes, and they do differ from cardboard boxes, which are just a form of them. Here, we’ll give you an overview and a lowdown of just what goes into a corrugated box. 

The Overview 

The corrugated box is basically a variant of the traditional box of cardboard.  Basically cardboard utilizes 3 layers of fiberboard, with the outer part of this being linerboards, and then a little wavy layer that’s called a flute. It offers different packaging options, as you can add more middle sheets to offer different fluting grades for you to try. 

This is something that a lot of people are curious about, as they usually use the cardboard box as their typical option for mailing. The walls within this offer the protection that even the roughest of rough handlers can actually not destroy, and it’s super effective in terms of costs. Most of the companies that use this usually deliver a ton of different products, and some of them may also offer printing on these too. 

The differences 

As we look deeper into the utilization of corrugated packaging, let’s talk a little bit about cardboard and corrugated, what it is, and the differences between both of these.  Cardboard is made of a thicker paper stock, or a heavy kind of paper pulp that’s there.  Typically, cardboard is used for packaging of products that are smaller, various containers within, and also is utilized to provide the optimal structural support so that the items don’t mess up ther shape. 

Corrugated boxes are considered cartons as well, but they’re not created from the same type of paper pulp materials. Corrugated packaging boxes come with an inside liner portion, the outside liner part, and fluting that usually goes between each of these.  Corrugated is used to ship different boxes, as the sheets get durable and sturdy.  The differences between each of these do include the following: 

  • The materials used to package 
  • Durability of such 
  • The weight since corrugated is much lighter and better than regular cardboard 
  • The way the package gets used 

the differences do matter especially when you’re trying to ship certain products. If you’re going to use corrugated boxes, you definitely will want to make sure that the packaging is useful for this, as it is a bit lighter, not as durable, and can play a role in this too. 

The industry 

There are certain industries that love this kind because it’s durable, a lot more stable, and versatile. This is something that companies that are shipping out a ton of objects may consider. That’s because there is that extra level of safety that’s there, since it’s created in a way that customers can love it. 

It is one that everyone wins from. It’s something that many different industries are using, including cosmetics, apparel, and so much more! 

You can also get different test liners too, such as kraft paper liners, which is basically a type of paper that gives an appearance of a white box for a lot of people to use.  They also have fluted paper that you can try as well, and test paper that is considered a cheaper option with a lot more recycled aspects that go along with this. 

In the Mind: Packaging Psychology 

William McCarthy

When you look at items in the store, do you sometimes feel as if you’re gravitated towards the item naturally? Well, it might be the packaging playing with your head. 

Packaging psychology is a great tool in order to help brands generate more interest in products with customers.   Here, we’ll go over the ultimate in packaging psychology, in order to help you properly understand what your packaging can do to a person.

Color 

Color is a great place to start, because it does cause a consumer to feel various emotions.   For instance, using bright colors for products builds excitement and understanding. 

For instance, a beer can with a more neutral and darker color to it signifies that there’s a rugged sort of maturity to it.   Metallics along with black also provide one with a sense of unique maternity that you won’t get from other types of colors. 

If you want to gear towards certain audiences, definitely keep in mind the color psychology. 

Typography 

Your typefaces and various fonts also have different personalities. 

They will embody, along with heighten, the product and messaging of the brand. 

For instance, using a bolder and worn type of sans serif typeface shows a more gritty and handmade vibe, whereas if you use a more delicate serif and a hand lettered cursive font, you will convey a type of elegance. 

The type, regardless of what you use, needs to always be eligible, and adequately convey your product information. 

Shape 

Shape is another one that definitely should be considered. It isn’t just how it sits on the shelf, but also in your hands. The type of shape might be more masculine or feminine, depending on the type of message that you wish to convey, and the audience you’re trying to reach. 

Men’s health and personal care items might be packed in edgier and shape types  of packaging, while a brighter and flirtier sort of color might be used for those that are geared towards women.   We are seeing natural materials as well for a lot of packaging, and for women, modern packaging tends to be the winner. 

Quality and Convenience 

The goal of your packaging is to always feel good when it’s in the hands of a customer. 

For instance, you don’t see an iPhone packaged in a plastic grocery bag, but instead in a minimalist box that’s sleek and nice. 

You want to make sure that your packaging is always fitting well in the customer’s hand, with the goal to appreciate, but also get the product if they like it so much. 

Tap into Psychology 

You want to make sure that you have the right psychology.

Humans will look at the information first before they even buy the product. 

Those few seconds matter, as they allow for you to have  a sensory and emotional type of experience, envisioning this product within their life. You need to make sure it tells a relatable story that ultimately speaks to them on every front. 

If consumers have a very limited knowledge of those products, they will rely on the emotional and immediate forms of connection towards your branding and packaging that’s used to make decisions. 

Does the cookie bag make them feel a sort of nostalgia for childhood? Do the tea bags give them a vision of vitality and health? 

Lot of consumers want honesty when they’re sending brand messages, and for it to be transparent on all fronts. The source of ingredients, the types, and a clearer message of the type of brand personality and values that are there will look good too. 

The Impact Packaging Has on Cosmetics and Product Appeal 

William McCarthy

In our ever-vibrant world of the cosmetics that are there, a value that’s oftentimes underestimated is of course, the packaging. 

Packaging used for cosmetics is more than a casing that’s used to protect containers, but it’s actually an ambassador of the product, whispering the story of the brand into the consciousness of the consumer.

It’s the first initial interaction that customers have with products and is indeed what sets the stage for the experience that comes after this.

The texture, the colors, even the design and the weight that comes with the packaging, are all responsible for desirability and allure, creating a narrative that’s positive for everyone.

The influence that cosmetics and packaging have on the appeal of products is an interplay that happens in the realm of design, psychology, along with marketing. They’re used to shape the perceptions consumers have and drive the decisions for purchasing. 

Here, we’ll talk about how packaging is more than just a function that’s basic to everyone involved but is instead an element responsible for industry success. 

Packaging Power 

Let’s look at some examples. 

One of the most impactful is the blue box from Tiffany. While not technically a cosmetic by any means, it’s an example of how luxury and packaging come together to make something that’s desirable for everyone.

Just imagine how the sign of the robin-egg boxes in blue brings forth excitement and anticipation, far before the contents are even there. 

MAC, NARS, and the like all mastered the packaging art. With MAC having the sleek black containers that showcase a high-end and powerful vibe for fashion, which further aligns with the branding image, it does evoke luxury.

NARS uses a more minimalistic touch that comes with this. but, with a black matte type of finish and lines that are clean, this communicates both sophistication, and elegance on a modern level.

Another example is of course, Glossier, which is a revolutionary beauty industry brand. They use what’s called the “less is more” type of approach. 

It is indeed minimalist, but also very friendly for Instagram with the packaging. It’s bold, and a soft pink, with a typography that’s simple, and it provides a more signature, regular style. 

The packaging is great for the audience that they target, with both simplicity and authenticity, which makes them recognizable and valuable too. 

There is also La Mer, which is a skincare product, and the packaging is white, clean, and comes with a silver accent. This communicates an unyielding commitment to luxury, and quality too.

This packaging mimics the product by feeling indulgent, rich, and also enticing, which further enhances the appeal that comes with this.

While these are but a few of the examples that are out there, they show how packaging appeals to the consumers with the products that are there.

Packaging for cosmetics is more than just containing the products themselves in a case, but it’s also about communicating the brand and their story, the values, and finally the promise.  It’s something that’s strong, and it creates an invaluable connection. 

With packaging especially for cosmetics, you want to make sure that the color is unique, and does get people interested, has a shape that’s unique and exciting, and also a material that can provide value.

Remember, like with any other type of product, you’re giving someone experience, rather than a product, which can in turn help with improving the overall experience that you have.  By doing so, you can create the impact that your packaging has, creating an enjoyable experience for everyone.