When you look at items in the store, do you sometimes feel as if you’re gravitated towards the item naturally? Well, it might be the packaging playing with your head.
Packaging psychology is a great tool in order to help brands generate more interest in products with customers. Here, we’ll go over the ultimate in packaging psychology, in order to help you properly understand what your packaging can do to a person.
Color
Color is a great place to start, because it does cause a consumer to feel various emotions. For instance, using bright colors for products builds excitement and understanding.
For instance, a beer can with a more neutral and darker color to it signifies that there’s a rugged sort of maturity to it. Metallics along with black also provide one with a sense of unique maternity that you won’t get from other types of colors.
If you want to gear towards certain audiences, definitely keep in mind the color psychology.
Typography
Your typefaces and various fonts also have different personalities.
They will embody, along with heighten, the product and messaging of the brand.
For instance, using a bolder and worn type of sans serif typeface shows a more gritty and handmade vibe, whereas if you use a more delicate serif and a hand lettered cursive font, you will convey a type of elegance.
The type, regardless of what you use, needs to always be eligible, and adequately convey your product information.
Shape
Shape is another one that definitely should be considered. It isn’t just how it sits on the shelf, but also in your hands. The type of shape might be more masculine or feminine, depending on the type of message that you wish to convey, and the audience you’re trying to reach.
Men’s health and personal care items might be packed in edgier and shape types of packaging, while a brighter and flirtier sort of color might be used for those that are geared towards women. We are seeing natural materials as well for a lot of packaging, and for women, modern packaging tends to be the winner.
Quality and Convenience
The goal of your packaging is to always feel good when it’s in the hands of a customer.
For instance, you don’t see an iPhone packaged in a plastic grocery bag, but instead in a minimalist box that’s sleek and nice.
You want to make sure that your packaging is always fitting well in the customer’s hand, with the goal to appreciate, but also get the product if they like it so much.
Tap into Psychology
You want to make sure that you have the right psychology.
Humans will look at the information first before they even buy the product.
Those few seconds matter, as they allow for you to have a sensory and emotional type of experience, envisioning this product within their life. You need to make sure it tells a relatable story that ultimately speaks to them on every front.
If consumers have a very limited knowledge of those products, they will rely on the emotional and immediate forms of connection towards your branding and packaging that’s used to make decisions.
Does the cookie bag make them feel a sort of nostalgia for childhood? Do the tea bags give them a vision of vitality and health?
Lot of consumers want honesty when they’re sending brand messages, and for it to be transparent on all fronts. The source of ingredients, the types, and a clearer message of the type of brand personality and values that are there will look good too.
Transit Concepts 