Tag: wrapping

Guide to Corrugated Boxes 

William McCarthy

Corrugated boxes are some of the most common types of packaging. We hear a lot about cardboard though, and you may wonder if that’s the only kind of packaging. It’s not.  There are other variants, but they get confused, simply because of the sheer amount of products that are out there to use. 

There are so many facets to corrugated boxes, and they do differ from cardboard boxes, which are just a form of them. Here, we’ll give you an overview and a lowdown of just what goes into a corrugated box. 

The Overview 

The corrugated box is basically a variant of the traditional box of cardboard.  Basically cardboard utilizes 3 layers of fiberboard, with the outer part of this being linerboards, and then a little wavy layer that’s called a flute. It offers different packaging options, as you can add more middle sheets to offer different fluting grades for you to try. 

This is something that a lot of people are curious about, as they usually use the cardboard box as their typical option for mailing. The walls within this offer the protection that even the roughest of rough handlers can actually not destroy, and it’s super effective in terms of costs. Most of the companies that use this usually deliver a ton of different products, and some of them may also offer printing on these too. 

The differences 

As we look deeper into the utilization of corrugated packaging, let’s talk a little bit about cardboard and corrugated, what it is, and the differences between both of these.  Cardboard is made of a thicker paper stock, or a heavy kind of paper pulp that’s there.  Typically, cardboard is used for packaging of products that are smaller, various containers within, and also is utilized to provide the optimal structural support so that the items don’t mess up ther shape. 

Corrugated boxes are considered cartons as well, but they’re not created from the same type of paper pulp materials. Corrugated packaging boxes come with an inside liner portion, the outside liner part, and fluting that usually goes between each of these.  Corrugated is used to ship different boxes, as the sheets get durable and sturdy.  The differences between each of these do include the following: 

  • The materials used to package 
  • Durability of such 
  • The weight since corrugated is much lighter and better than regular cardboard 
  • The way the package gets used 

the differences do matter especially when you’re trying to ship certain products. If you’re going to use corrugated boxes, you definitely will want to make sure that the packaging is useful for this, as it is a bit lighter, not as durable, and can play a role in this too. 

The industry 

There are certain industries that love this kind because it’s durable, a lot more stable, and versatile. This is something that companies that are shipping out a ton of objects may consider. That’s because there is that extra level of safety that’s there, since it’s created in a way that customers can love it. 

It is one that everyone wins from. It’s something that many different industries are using, including cosmetics, apparel, and so much more! 

You can also get different test liners too, such as kraft paper liners, which is basically a type of paper that gives an appearance of a white box for a lot of people to use.  They also have fluted paper that you can try as well, and test paper that is considered a cheaper option with a lot more recycled aspects that go along with this. 

Why you Should Order Custom Packaging Samples 

William McCarthy

If you’re going to put the effort into designing the packaging that’s there, you want to make sure that it looks good, from the moment it’s made, to when it gets to the people who are going to open up your stuff. It’s a bit scary putting out the first order, but the best way to prevent issues is, of course, packaging samples. 

What are They 

They are essentially the prototype, and this is one that’s focused on the bulk and materials, oftentimes called a structural sample, or it’s one that includes the designs and the materials, and the finishes too, also known as pre-production samples. 

When it comes to structural ones, they usually don’t have colors or designs, as they are basically testing to make sure that it fits the package at hand. To get these, you can usually ask for this. But why does it matter? Well, here’s a few reasons why. 

Helps you Understand the Packaging Quality and Look 

When you get a production-grade sample, it helps understand what it’s going to probably look like. This includes the embossing, foil stamping, and other finishes, which shows you the quality of the printing, the finishes, and the materials that’ll be used. This, of course, helps make sure that the final product is identical to the needs, and what’s needed. 

Let’s You See How the Product Looks Inside 

This is very important for structural samples, especially for luxury gifts. The customer is going to open this, and if the dimensions don’t fit, you’re risking a messed up package. Plus, you want to make sure that it actually fits the box without excess room that might require you to possibly put void filler in. if you’re trying to look more sustainable, that’s of course a very bad thing and a hard pass to use.  The structural samples let you see how this is going to look, and lets you also look at the size of this, and you can get it without the add-ons and other such things. 

You can make Changes Better 

Sometimes, the design looks a little bit wonky with something on this, or maybe it needs that little bit of an extra touch. If you’ve already placed an order, you’re basically screwed on doing that, and it can impact the unboxing experience for people.

With that said, if you order samples, you’ll be able to visualize what this looks like within the packaging, and also lets you change those things that you’re not a big fan of when it comes to the box types too. 

When to Order 

This is something that you should definitely be mindful of.

Some of the ways include: 

  • Being a first-time customer, so you can see the quality of the supply from the company.
  • You’re going to order something in bulk. If you order it and something is messed up, you’re going to be stuck with it probably, so get it right the first time
  • You need to see a prototype of the packaging and also you want to see how the products will look within the box, especially if this is a new item 
  • You’re not sure if the products will fit. This is a way to test it and make adjustments. 

If you’re a company looking to get their packaging perfect, then definitely consider ordering prototypes and samples. You’ll have far less headaches, and there is the added benefit of less stress when trying to build the ideal product packaging for your product’s needs, and the overall needs too within. 

Sustainable Packaging for Clothing 

William McCarthy

Clothing is something a lot of people sell, and you’ve probably considered sustainable materials for the clothes themselves. You also want to look at the packaging too. Certain companies have done it differently and have managed to create eco-friendly items for the packaging that they offer. Here are some sustainable packaging clothing options to consider. 

Bolden 

Bolden uses shipping boxes that are made only from materials that are recyclable, and everything is recyclable. They use paperboard and paper materials to make the recycling process easy, with mailer boxes that offer a fast delivery, and better experience for unboxing. 

They also use shipping bags that are made from over 80% materials that are recycled, and the paper that they use for their catalogs are PEFC recycled paper, so it’s something that comes from sustainable forests, and also sources that are controlled and recycled. 

LANIUS 

This is a company that uses cardboard boxes for their clothing, which are made solely from cardboard that’s recycled up to four times, and the shipping boxes are also made from highly recycled materials. Custom sizing and packaging also helps, as they find different ways to fit the material without needing to add a bunch of excess within this. 

They also minimize the concept of printing, by sending and receiving all invoices digitally, so you don’t have to spend paper to make them. 

They also don’t use polybags and plastics that are newly made in their company, as an effort to ensure that they don’t make more plastic than what’s out there. 

Thought 

Thought is a company that does commit as well to eliminating all plastic, and their packaging is almost totally recyclable. 

The garment and mailer bags that they use are made from compostable, recyclable, and recycled types of materials. 

You can take the current garment bags and dispose of these in bins that are compostable, and they biodegrade within 3 months, and even their tags are made from cotton that’s organic, so no plastic tags here. 

TAMGA 

This is a company that uses a cotton bag that’s made from unbleached organic flour. 

The cool thing about it is that you can use it again for other items, and is really good for keeping items clean, especially from them. 

All of their shipping bags are sourced from sustainable plants and are totally compostable.  

The hang tags that they have on these are made from total post-consumer materials, and they even recycle the thank you cards that they use. So while they do keep these as a means to leave a good impression and thank customers for their support, they make sure not to waste paper either. 

BTKA Designs 

This is another packaging that doesn’t use plastic, and it’s made from materials that are paper based. 

The mailer bags are splashproof, tear-proof, and they don’t contain any plastic. The orders get packaged into large cardboard boxes, sealed with a tape that’s paper based. 

The paper wrapping is also good for unique and fun types of designs that offer a really fun unboxing experience. They also make sure that the void fillers are sustainable too, that way the contents are protected within the packaging, and also look good too, without wasting space. 

Clothing is starting to change, with more and more people becoming environmentally conscious, and earth-friendly with the way that they package stuff. With more and more focusing on the different aspects of sustainability, it’s no wonder that, in the world of packaging, sustainability is becoming something that isn’t just a suggestion these days, but a must for the ideal packaging and unboxing experience possible. 

In the Mind: Packaging Psychology 

William McCarthy

When you look at items in the store, do you sometimes feel as if you’re gravitated towards the item naturally? Well, it might be the packaging playing with your head. 

Packaging psychology is a great tool in order to help brands generate more interest in products with customers.   Here, we’ll go over the ultimate in packaging psychology, in order to help you properly understand what your packaging can do to a person.

Color 

Color is a great place to start, because it does cause a consumer to feel various emotions.   For instance, using bright colors for products builds excitement and understanding. 

For instance, a beer can with a more neutral and darker color to it signifies that there’s a rugged sort of maturity to it.   Metallics along with black also provide one with a sense of unique maternity that you won’t get from other types of colors. 

If you want to gear towards certain audiences, definitely keep in mind the color psychology. 

Typography 

Your typefaces and various fonts also have different personalities. 

They will embody, along with heighten, the product and messaging of the brand. 

For instance, using a bolder and worn type of sans serif typeface shows a more gritty and handmade vibe, whereas if you use a more delicate serif and a hand lettered cursive font, you will convey a type of elegance. 

The type, regardless of what you use, needs to always be eligible, and adequately convey your product information. 

Shape 

Shape is another one that definitely should be considered. It isn’t just how it sits on the shelf, but also in your hands. The type of shape might be more masculine or feminine, depending on the type of message that you wish to convey, and the audience you’re trying to reach. 

Men’s health and personal care items might be packed in edgier and shape types  of packaging, while a brighter and flirtier sort of color might be used for those that are geared towards women.   We are seeing natural materials as well for a lot of packaging, and for women, modern packaging tends to be the winner. 

Quality and Convenience 

The goal of your packaging is to always feel good when it’s in the hands of a customer. 

For instance, you don’t see an iPhone packaged in a plastic grocery bag, but instead in a minimalist box that’s sleek and nice. 

You want to make sure that your packaging is always fitting well in the customer’s hand, with the goal to appreciate, but also get the product if they like it so much. 

Tap into Psychology 

You want to make sure that you have the right psychology.

Humans will look at the information first before they even buy the product. 

Those few seconds matter, as they allow for you to have  a sensory and emotional type of experience, envisioning this product within their life. You need to make sure it tells a relatable story that ultimately speaks to them on every front. 

If consumers have a very limited knowledge of those products, they will rely on the emotional and immediate forms of connection towards your branding and packaging that’s used to make decisions. 

Does the cookie bag make them feel a sort of nostalgia for childhood? Do the tea bags give them a vision of vitality and health? 

Lot of consumers want honesty when they’re sending brand messages, and for it to be transparent on all fronts. The source of ingredients, the types, and a clearer message of the type of brand personality and values that are there will look good too. 

Using Product Packaging Boxes for Business 

William McCarthy

The world of business is bigger than ever, and at a huge level, it’s hard to not want to achieve the goals that are desired. 

Business isn’t easy to achieve, especially with the sales targets, and for a lot of entrepreneurs, they run into the challenge of hitting the product sales that they want. Packaging products for boxes are smarter innovations that make you stand out within an industry that’s crowded. 

Business isn’t easy to boost the confidence of a business, and to improve customers inside.  Here, we’ll go over different ways to use boxes in order to highlight your business and boost branding recognition. 

Why We need Product Packaging 

Most of the time, the right product satisfaction that you give will help with this. 

The best way to do this is through boxes, as customers will be happy with this. packaging speaks so much, and it does help with building the best branding in the business. Ti’s not just the shell on the outside used as a branding and marketing tool, but so much more. Here, we’re going to look at product packaging for companies, and business owners of all kinds. 

Know the customers 

You want to make sure that you know the target audience, as this will tell you the best ways to impress these people. 

Packaging is a great way to build audiences, and thereby attach those emotions. 

Not ever design pattern and color will win, with the first impression being buying the products. 

You need to know the minds of a customer, and the audience super well, because you can’t convince everyone to buy the items that you sell. You need to market these in a way that entices them. 

For children, when you package these products, you need to show it with soft, attractive colors and printing.  You want to give these customers a reason to listen to you, informing them of the brand that you have. 

The Packaging Experience 

You want to give them an experience that fits the customer’s buying behavior and needs. Brands can provide some touch impressions in opening up the products, giving a more relaxed energy to use the products without any problems. 

Remember when building the right boxes, you want to give them an experience that is an investment, not just something to advertise a product.  You want to give them some trust, and customers will trust the brand sometimes because of packaging alone. 

Make it pocket Friendly 

You want the packaging to be affordable for you. 

One interesting thing is that, if you use and make it sit well, you’ll be able to impress customers of all kinds with this. 

Packaging is super innovative, and pocket friendly, increasing one’s sales and boosting the identity of the brand among your customers. 

They’ll be happy to see the packaging, and will appreciate your creative, along with inspiring, forms of packaging. 

Provide Security 

The right packaging will provide a secure, and safe option for the product.  It’s great for external environments, environments that are damaged, and secures everything for longer transit and shipping. 

Build that Win-Win impression! 

Customers do notice the products, and they’ll look for this packaging. 

If the packaging is boring and lame, they won’t care about it.  this does in turn impact the sales ratio. 

The packaging is vital to getting the audience’s attention on you, and the right packaging helps with brand visibility. This is an efficient way to win over the best impressions of customers without taking a ton of effort. The right packaging, especially if it’s on-brand, will do it for you. 

The Impact Packaging Has on Cosmetics and Product Appeal 

William McCarthy

In our ever-vibrant world of the cosmetics that are there, a value that’s oftentimes underestimated is of course, the packaging. 

Packaging used for cosmetics is more than a casing that’s used to protect containers, but it’s actually an ambassador of the product, whispering the story of the brand into the consciousness of the consumer.

It’s the first initial interaction that customers have with products and is indeed what sets the stage for the experience that comes after this.

The texture, the colors, even the design and the weight that comes with the packaging, are all responsible for desirability and allure, creating a narrative that’s positive for everyone.

The influence that cosmetics and packaging have on the appeal of products is an interplay that happens in the realm of design, psychology, along with marketing. They’re used to shape the perceptions consumers have and drive the decisions for purchasing. 

Here, we’ll talk about how packaging is more than just a function that’s basic to everyone involved but is instead an element responsible for industry success. 

Packaging Power 

Let’s look at some examples. 

One of the most impactful is the blue box from Tiffany. While not technically a cosmetic by any means, it’s an example of how luxury and packaging come together to make something that’s desirable for everyone.

Just imagine how the sign of the robin-egg boxes in blue brings forth excitement and anticipation, far before the contents are even there. 

MAC, NARS, and the like all mastered the packaging art. With MAC having the sleek black containers that showcase a high-end and powerful vibe for fashion, which further aligns with the branding image, it does evoke luxury.

NARS uses a more minimalistic touch that comes with this. but, with a black matte type of finish and lines that are clean, this communicates both sophistication, and elegance on a modern level.

Another example is of course, Glossier, which is a revolutionary beauty industry brand. They use what’s called the “less is more” type of approach. 

It is indeed minimalist, but also very friendly for Instagram with the packaging. It’s bold, and a soft pink, with a typography that’s simple, and it provides a more signature, regular style. 

The packaging is great for the audience that they target, with both simplicity and authenticity, which makes them recognizable and valuable too. 

There is also La Mer, which is a skincare product, and the packaging is white, clean, and comes with a silver accent. This communicates an unyielding commitment to luxury, and quality too.

This packaging mimics the product by feeling indulgent, rich, and also enticing, which further enhances the appeal that comes with this.

While these are but a few of the examples that are out there, they show how packaging appeals to the consumers with the products that are there.

Packaging for cosmetics is more than just containing the products themselves in a case, but it’s also about communicating the brand and their story, the values, and finally the promise.  It’s something that’s strong, and it creates an invaluable connection. 

With packaging especially for cosmetics, you want to make sure that the color is unique, and does get people interested, has a shape that’s unique and exciting, and also a material that can provide value.

Remember, like with any other type of product, you’re giving someone experience, rather than a product, which can in turn help with improving the overall experience that you have.  By doing so, you can create the impact that your packaging has, creating an enjoyable experience for everyone.