Tag: digital printing

The Types of Packaging Used in Ecommerce 

William McCarthy

For a lot of people, the right packaging plays a part in ensuring that you have the right results from this too. Below, we’re going to talk about each of them, and some of the pros and cons of both to offer. 

Corrugated Boxes 

These are the brown boxes that you know about. They are pretty sturdy, can handle weight that’s moderate, and offer some kind of cushioning due to the material that’s corrugated. There are two types, stock boxes, and specialty kinds. The type of box does matter. 

RSC Boxes 

These are regular slotted containers, and these are good for some people that don’t need any special bells and whistles, as they have flaps that are equip on every single side, and two sides that are parallel even in the middle. These are usually considered the stock boxes that are used a lot. 

Full Overlap boxes 

These are basically an RSC variant, but the difference is that both of these flaps actually cover the entirety of where the box opens, which helps create an opening that’s secured although you do need to make sure that you add fasteners, including tape, to this sort of thing. 

They’re made to be sturdier than a regular stock box and are less likely to be smashed or messed up when you’re transporting all of this due to the double sides that are reinforced. 

Auto locking 

These are built with a different mechanism that lets the flaps on each side of these lock, and you simply push down to unlock this whenever you’re ready to open up your box., 

It offers a bottom that’s easy to assemble, and it’s easy to set up, and also saves on tape in a lot of cases. This is great for products that need to be put together in a quick and effective manner. It does increase the costs of the material, and it does offer better productivity for the box that you’re using. It’s used in ecommerce, packaging, and lines of production. 

Roll End Corrugated Boxes 

These are the boxes that are also available in a corrugated form, and they also offer a unique kind of way to fasten. 

They are different because rather than just taking the flaps, opening, and then closing them, you hinge the cardboard piece over the opening near the top, securing this to the box sides. This has overlap thats minimal, and it offers them a way for you to efficiently use the materials in a way that makes the person who is environmentally conscious enjoy this kind of box. 

RELF 

This is basically a box with a couple of tiny flaps that are along the box sides of this to offer a lid that locks naturally, offering a secure closing for the box without needing tape or a sticker. It does need to be transported and held in different ways, and you’ll notice that as you do, it will stay totally shut. They’re great for shipping out items, as they don’t need other packaging supplies or even other boxes. 

This is becoming a more popular choice because it doesn’t require a bunch of packaging materials, and it saves you money too. The box shape also makes it the ideal unboxing kind of experience, and when combined with some digital printing, the possibilities can be endless, as you can digitally print on these with any color.

These are some of the popular ecommerce packaging options, and there is a lot that you can decide to use, so look at your options to weigh in and choose for yourself. 

In the Mind: Packaging Psychology 

William McCarthy

When you look at items in the store, do you sometimes feel as if you’re gravitated towards the item naturally? Well, it might be the packaging playing with your head. 

Packaging psychology is a great tool in order to help brands generate more interest in products with customers.   Here, we’ll go over the ultimate in packaging psychology, in order to help you properly understand what your packaging can do to a person.

Color 

Color is a great place to start, because it does cause a consumer to feel various emotions.   For instance, using bright colors for products builds excitement and understanding. 

For instance, a beer can with a more neutral and darker color to it signifies that there’s a rugged sort of maturity to it.   Metallics along with black also provide one with a sense of unique maternity that you won’t get from other types of colors. 

If you want to gear towards certain audiences, definitely keep in mind the color psychology. 

Typography 

Your typefaces and various fonts also have different personalities. 

They will embody, along with heighten, the product and messaging of the brand. 

For instance, using a bolder and worn type of sans serif typeface shows a more gritty and handmade vibe, whereas if you use a more delicate serif and a hand lettered cursive font, you will convey a type of elegance. 

The type, regardless of what you use, needs to always be eligible, and adequately convey your product information. 

Shape 

Shape is another one that definitely should be considered. It isn’t just how it sits on the shelf, but also in your hands. The type of shape might be more masculine or feminine, depending on the type of message that you wish to convey, and the audience you’re trying to reach. 

Men’s health and personal care items might be packed in edgier and shape types  of packaging, while a brighter and flirtier sort of color might be used for those that are geared towards women.   We are seeing natural materials as well for a lot of packaging, and for women, modern packaging tends to be the winner. 

Quality and Convenience 

The goal of your packaging is to always feel good when it’s in the hands of a customer. 

For instance, you don’t see an iPhone packaged in a plastic grocery bag, but instead in a minimalist box that’s sleek and nice. 

You want to make sure that your packaging is always fitting well in the customer’s hand, with the goal to appreciate, but also get the product if they like it so much. 

Tap into Psychology 

You want to make sure that you have the right psychology.

Humans will look at the information first before they even buy the product. 

Those few seconds matter, as they allow for you to have  a sensory and emotional type of experience, envisioning this product within their life. You need to make sure it tells a relatable story that ultimately speaks to them on every front. 

If consumers have a very limited knowledge of those products, they will rely on the emotional and immediate forms of connection towards your branding and packaging that’s used to make decisions. 

Does the cookie bag make them feel a sort of nostalgia for childhood? Do the tea bags give them a vision of vitality and health? 

Lot of consumers want honesty when they’re sending brand messages, and for it to be transparent on all fronts. The source of ingredients, the types, and a clearer message of the type of brand personality and values that are there will look good too. 

Using Product Packaging Boxes for Business 

William McCarthy

The world of business is bigger than ever, and at a huge level, it’s hard to not want to achieve the goals that are desired. 

Business isn’t easy to achieve, especially with the sales targets, and for a lot of entrepreneurs, they run into the challenge of hitting the product sales that they want. Packaging products for boxes are smarter innovations that make you stand out within an industry that’s crowded. 

Business isn’t easy to boost the confidence of a business, and to improve customers inside.  Here, we’ll go over different ways to use boxes in order to highlight your business and boost branding recognition. 

Why We need Product Packaging 

Most of the time, the right product satisfaction that you give will help with this. 

The best way to do this is through boxes, as customers will be happy with this. packaging speaks so much, and it does help with building the best branding in the business. Ti’s not just the shell on the outside used as a branding and marketing tool, but so much more. Here, we’re going to look at product packaging for companies, and business owners of all kinds. 

Know the customers 

You want to make sure that you know the target audience, as this will tell you the best ways to impress these people. 

Packaging is a great way to build audiences, and thereby attach those emotions. 

Not ever design pattern and color will win, with the first impression being buying the products. 

You need to know the minds of a customer, and the audience super well, because you can’t convince everyone to buy the items that you sell. You need to market these in a way that entices them. 

For children, when you package these products, you need to show it with soft, attractive colors and printing.  You want to give these customers a reason to listen to you, informing them of the brand that you have. 

The Packaging Experience 

You want to give them an experience that fits the customer’s buying behavior and needs. Brands can provide some touch impressions in opening up the products, giving a more relaxed energy to use the products without any problems. 

Remember when building the right boxes, you want to give them an experience that is an investment, not just something to advertise a product.  You want to give them some trust, and customers will trust the brand sometimes because of packaging alone. 

Make it pocket Friendly 

You want the packaging to be affordable for you. 

One interesting thing is that, if you use and make it sit well, you’ll be able to impress customers of all kinds with this. 

Packaging is super innovative, and pocket friendly, increasing one’s sales and boosting the identity of the brand among your customers. 

They’ll be happy to see the packaging, and will appreciate your creative, along with inspiring, forms of packaging. 

Provide Security 

The right packaging will provide a secure, and safe option for the product.  It’s great for external environments, environments that are damaged, and secures everything for longer transit and shipping. 

Build that Win-Win impression! 

Customers do notice the products, and they’ll look for this packaging. 

If the packaging is boring and lame, they won’t care about it.  this does in turn impact the sales ratio. 

The packaging is vital to getting the audience’s attention on you, and the right packaging helps with brand visibility. This is an efficient way to win over the best impressions of customers without taking a ton of effort. The right packaging, especially if it’s on-brand, will do it for you.