Tag: ecommerce packaging

The Types of Packaging Used in Ecommerce 

William McCarthy

For a lot of people, the right packaging plays a part in ensuring that you have the right results from this too. Below, we’re going to talk about each of them, and some of the pros and cons of both to offer. 

Corrugated Boxes 

These are the brown boxes that you know about. They are pretty sturdy, can handle weight that’s moderate, and offer some kind of cushioning due to the material that’s corrugated. There are two types, stock boxes, and specialty kinds. The type of box does matter. 

RSC Boxes 

These are regular slotted containers, and these are good for some people that don’t need any special bells and whistles, as they have flaps that are equip on every single side, and two sides that are parallel even in the middle. These are usually considered the stock boxes that are used a lot. 

Full Overlap boxes 

These are basically an RSC variant, but the difference is that both of these flaps actually cover the entirety of where the box opens, which helps create an opening that’s secured although you do need to make sure that you add fasteners, including tape, to this sort of thing. 

They’re made to be sturdier than a regular stock box and are less likely to be smashed or messed up when you’re transporting all of this due to the double sides that are reinforced. 

Auto locking 

These are built with a different mechanism that lets the flaps on each side of these lock, and you simply push down to unlock this whenever you’re ready to open up your box., 

It offers a bottom that’s easy to assemble, and it’s easy to set up, and also saves on tape in a lot of cases. This is great for products that need to be put together in a quick and effective manner. It does increase the costs of the material, and it does offer better productivity for the box that you’re using. It’s used in ecommerce, packaging, and lines of production. 

Roll End Corrugated Boxes 

These are the boxes that are also available in a corrugated form, and they also offer a unique kind of way to fasten. 

They are different because rather than just taking the flaps, opening, and then closing them, you hinge the cardboard piece over the opening near the top, securing this to the box sides. This has overlap thats minimal, and it offers them a way for you to efficiently use the materials in a way that makes the person who is environmentally conscious enjoy this kind of box. 

RELF 

This is basically a box with a couple of tiny flaps that are along the box sides of this to offer a lid that locks naturally, offering a secure closing for the box without needing tape or a sticker. It does need to be transported and held in different ways, and you’ll notice that as you do, it will stay totally shut. They’re great for shipping out items, as they don’t need other packaging supplies or even other boxes. 

This is becoming a more popular choice because it doesn’t require a bunch of packaging materials, and it saves you money too. The box shape also makes it the ideal unboxing kind of experience, and when combined with some digital printing, the possibilities can be endless, as you can digitally print on these with any color.

These are some of the popular ecommerce packaging options, and there is a lot that you can decide to use, so look at your options to weigh in and choose for yourself. 

In the Mind: Packaging Psychology 

William McCarthy

When you look at items in the store, do you sometimes feel as if you’re gravitated towards the item naturally? Well, it might be the packaging playing with your head. 

Packaging psychology is a great tool in order to help brands generate more interest in products with customers.   Here, we’ll go over the ultimate in packaging psychology, in order to help you properly understand what your packaging can do to a person.

Color 

Color is a great place to start, because it does cause a consumer to feel various emotions.   For instance, using bright colors for products builds excitement and understanding. 

For instance, a beer can with a more neutral and darker color to it signifies that there’s a rugged sort of maturity to it.   Metallics along with black also provide one with a sense of unique maternity that you won’t get from other types of colors. 

If you want to gear towards certain audiences, definitely keep in mind the color psychology. 

Typography 

Your typefaces and various fonts also have different personalities. 

They will embody, along with heighten, the product and messaging of the brand. 

For instance, using a bolder and worn type of sans serif typeface shows a more gritty and handmade vibe, whereas if you use a more delicate serif and a hand lettered cursive font, you will convey a type of elegance. 

The type, regardless of what you use, needs to always be eligible, and adequately convey your product information. 

Shape 

Shape is another one that definitely should be considered. It isn’t just how it sits on the shelf, but also in your hands. The type of shape might be more masculine or feminine, depending on the type of message that you wish to convey, and the audience you’re trying to reach. 

Men’s health and personal care items might be packed in edgier and shape types  of packaging, while a brighter and flirtier sort of color might be used for those that are geared towards women.   We are seeing natural materials as well for a lot of packaging, and for women, modern packaging tends to be the winner. 

Quality and Convenience 

The goal of your packaging is to always feel good when it’s in the hands of a customer. 

For instance, you don’t see an iPhone packaged in a plastic grocery bag, but instead in a minimalist box that’s sleek and nice. 

You want to make sure that your packaging is always fitting well in the customer’s hand, with the goal to appreciate, but also get the product if they like it so much. 

Tap into Psychology 

You want to make sure that you have the right psychology.

Humans will look at the information first before they even buy the product. 

Those few seconds matter, as they allow for you to have  a sensory and emotional type of experience, envisioning this product within their life. You need to make sure it tells a relatable story that ultimately speaks to them on every front. 

If consumers have a very limited knowledge of those products, they will rely on the emotional and immediate forms of connection towards your branding and packaging that’s used to make decisions. 

Does the cookie bag make them feel a sort of nostalgia for childhood? Do the tea bags give them a vision of vitality and health? 

Lot of consumers want honesty when they’re sending brand messages, and for it to be transparent on all fronts. The source of ingredients, the types, and a clearer message of the type of brand personality and values that are there will look good too. 

Ecommerce Packaging Types for Faster Dispatches 

William McCarthy

Want to get your items out faster? You’re not alone. You don’t want to wait too long, and would prefer to optimize this shipping, so that customers can be happy and successful. 

Here, we’ll go over the different types of shipping means to really make it shine and bolster the overall success of your packaging endeavors. 

Fly Pak 

This is a unique type of ecommerce packaging. It seems like a normal box, but it’s actually a huge upgrade from the crash lock types of boxes, with a focus on versatility at the helm. 

With the quick pop-up types of construction, it will not only save a ton of time, but it also cuts down on the costs for labor, creating the ultimate packaging solution that will understand the value and time in the world of ecommerce. 

The goal of this is to adapt, and due to the variable height retention type of system, it isn’t just one size fits one, but fits all. There are fewer boxes that you have to manage, so it will fit despite the different sizes. 

It also minimizes damage theft and is so reliable that even the DPD likes it.

It also offers branding too, so if you want to print some unique labeling, you sure can! It’s also sustainable, so you don’t have to worry about harming the planet. 

Crash Lock Box 

This is the next best one, and is known for being robust, and with a locking mechanism that automatically snaps to where it needs to be, offering a protection without messing up the ease of the usage of the packaging. It really does set itself up completely, and crash lock boxes are so easy, everyone loves them.

They’re more than good at locking though, they’re also great for efficiency of packaging. 

The range of this includes a sure seal and an x-lock type of base, to ensure that the products aren’t just secured, but also adequately presented. It’s got an ingenious design which minimizes that need for extra materials to pack, and saves a lot in the costs, and the overall environmental impact. 

A crash lock box is a great solution for the speed and security you need for packaging, while also being simple. It’s the ultimate testament on the evolution of packaging to meet ecommerce demands. 

Book Wrapping 

They’re the ideal choice for flat items such as books and DVDs. They offer a protection that’s unparalleled and allows for products to arrive in the best condition. They’re designed for a snug fit around the products, offering protection against transit rigors, and cushioning too. 

It’s adaptable, accommodating to a wide variety of sizes and makes it the ultimate choice for products. They offer a sturdy construction and a sealing to ensure that the times are well protected and presented in a professional manner. 

Envelopes for Ecommerce 

They are a great choice for items that are smaller. Envelopes that come in different styles, such as corrugated and heavy duty ones, offering a better layer of protection for items that are delicate. With a range of different types and size options too, it caters to a ton of different products. 

They aren’t just good for protection, but also for presentation! Offering a sleek and professional look, this is used to enhance unboxing experiences for customers. Through easy sealing mechanisms it offers security during transit. 

Getting the right ways to ship items is important, and here we gave you a few to begin with, especially if you’re stumped on where to go next, and want to explore the different packaging options provided.